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Free UK delivery over £75 Sizes 3 to 10 years SS27 is on its way Made for mischief

New season · new label

Bright clothes for brilliant kids.

Colour-block jackets, wavy prints and parade-ready sets for ages 3 to 10. Built for climbing frames, puddles and parties.

Shop new in Explore jackets

Two children in colourful jackets on a yellow bench
Two children in red Parade sweatshirts and a colour-block jacket

Hello, we're Hippo Parade.

House of Hippo is our new home. We make clothes the way kids draw them: big colour, happy stripes, a pocket for every treasure.

Designed in London. Sized to grow with them. Priced so they can actually be worn to the park.

Meet the collection

Why parents love it

Free UK delivery over £75

Tracked, from £4.95. Europe too.

Sizes 3 to 10 years

Roomy fits that last more than one summer.

Secure checkout

Apple Pay, Google Pay and all major cards.

Child with sunglasses and ribbons on a red background

Coming soon

SS27 is on its way.

Twenty-five new styles: watermelon collars, 3D flowers, denim hearts and the stripiest set you've ever seen. Be first to know when they land.

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